下载书店论坛(QQ群:32090693)
您现在的位置: 优易学 >> 外语考试 >> 职称外语 >> 模拟试题 >> 综合类 >> 正文
2010年职称英语考试综合类C级精选试题与解析
来源:优易学  2010-2-9 11:28:20   【优易学:中国教育考试门户网】   资料下载   外语书店

 

 第三部分:概括大意与完成句子(每题1分,共8分)

  阅读下面这篇短文,短文后有2项测试任务:(1)1---4 题要求从所给的6个选项中为第2--5 段每段选择1个正确的小标题;(2)第5--8题要求从所给的6个选项中选择4个正确的选项,分别完成每个句子。请将答案涂在答题卡相应的位置上。

  The making of a success story

  1. IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural business man. As a child, he enjoyed selling things and made small profs from selling matches, seeds and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business – IKEA.

  2. IKEA’s name comes form Kamprads’initials(I.K.)and the place where he grew up (E and A ). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

  3. IKEA first began to sell furniture through a mail-order catalogue in 1947. the furniture was all designed and made by manufactures near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

  4. In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stress with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

  5. In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

  6. Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-today operations of IKEA. IKEA itself, though, just keeps on growing.

  1. Paragraph 2 ____.

  2. Paragraph 3 ____.

  3. Paragraph 4 ____.

  4. Paragraph 5 ____.

  A. Ingvar Kamprad – a born businessman

  B. Success brought by the introduction of showrooms

  C. The origin of IKEA

  D. Specialization in selling furniture

  E. Flat packaging – a feature of IKEA

  F. World-wide expansion of IKEA

  标准答案:C,D,B,E

  解  析:1. C. IKEA几乎贯穿全段出现, 因此为段落主题词。 短首句中就涉及到了主题词IKEA,因此短首句可能是该段主题句。段首句说“宜家(IKEA)这个名字取自Kamprad全名的首字母(I.K.)和他成长的地名的缩写”,该句内容正好于选项C(IKEA的起源)意义一致,因此C很可能是答案。该段后面部分的句子中涉及到对其最初情况的介绍, 由此进一步判断C是答案。

  2. D. 段落中出现了明显的段落主题词(furniture/家具)-- 该词几乎贯穿整个段落出现,因此D(专门销售家具)是该段段落主题。从具体内容上看,该段介绍了IKEA通过邮购的方式销售自己设计,自己制造的家具, 业绩喜人, 从而扩大生产线, 专门从事家具产销。

  提示:

  包含段落主题词,或含有与段落主题词相呼应的近义词,反义词或家族词汇的选项往往是段落主题句。

  3.B. 该段由四个句子组成, 其中两个句子中都出现了“showroom/(商品样品的)陈列室”, 由此推测showroom 可能是该段主题词。 关注段落中涉及到showroom的句子“Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive”这两个句子说“首间宜家展厅的反响强烈, 因为人们十分乐意在购买之前能亲眼看到并试用这些家具, 而这导致销售额增加,也使公司不断繁荣发展”。该句内容与选项B(引入展厅所带来的成功)意义一致, 由此判断选项B是该段主题

上一页  [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]  ... 下一页  >> 

责任编辑:sealion1986

文章搜索:
 相关文章
热点资讯
热门课程培训