●审题概述●
这是一篇说明文，用说明的表达方式来解说事物，阐明事理。写好说明文，不仅要抓住特征，注意条理，而且要巧妙运用说明方法，像下定义、举例子、作比较、分类别、列数字、打比方等。
●范文●
ADVERTISEMENTS
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually 1manufacturers, retailers and salesmen. Their 2merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. 1Billboards also carry advertising. Advertising is a big industry now and many 2agencies have been set up to 3furnish a variety of forms..
However, advertising is not always truthful. A product is often 1misrepresented. The advertiser 2exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer 3falls victim to such advertising. Millions of people have bought advertised products and have 4been dissatisfied with them.
◇第一段思路点评：
广告的作用
◇语言点提示
1 manufacturer: “制造商”; retailer：“零售商”
2 merchandise：“商品”，集体名词，这里用作单数
◇第二段思路点评：
广告的形式：报纸，电视等等
◇语言点提示
1Billboard：“广告牌”
2agency：“代理”。Advertising agency：“广告代理”
3furnish：“提供”
◇第三段思路点评：
广告的夸张性，众人对广告的怀疑
◇语言点提示
1misrepresent：“误认，错误表现”
2exaggerate：“夸张”
3falls victim to：“成为……的牺牲品”
4be dissatisfied with：“对……不满意”
责任编辑：虫虫
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