四、 单词汉译英（本大题共15小题，每小题1分，共15分）
根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。
41. 做广告 v. a____________
42. 批评的；危急的；决定性的 adj. c____________
43. 清楚的，明显的 a. d____________
44. 繁荣 n. p____________
45. 不可避免的 adj i____________
46. 定居；居住 v. r____________
47. 一致；一贯；相符 adv. c____________
48. 尝试，试图，努力 v. & n. a____________
49. 外面的，位于某物外表 adj. e____________
50. 领地，领土；范畴 n. d____________
51. 比较，对照 v. c____________
52. 细查；扫视 v. s____________
53. 智力；情报 n. i____________
54. 获得成功，达到目的 adv. s____________
55. 无疑，肯定，毋庸置疑 adv. u____________
五、 单词英译汉（本大题共15小题，每小题1分，共15分）
给出下列单词或术语的汉语意思。
56. customer service
57. monitor
58. bandwidth
59. end user
60. IP address
61. transfer funds
62. individual spending habits
63. solution
64. discounted price
65. prototype
66. human resources
67. exploit
68. shipping method
69. strategic objective
70. billboard
六、英译汉(本大题共5小题，每小题2分，共10分)
阅读下面的短文，然后把画线的句子翻译成汉语。
It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc.estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.
One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:
Management/People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.
Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the company’s market position and the potential of its ideas in the market.
Funding: The ability of the venture to raise operating cash in order to establish profitability. Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.
(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.
七、 汉译英（本大题共5小题，每小题2分，共10分）
用括号内给出的词，把下列汉语句子翻译成英语。
76. 那将给你以极大的竞争优势。(advantage)
77. 你的错误可能导致严重的后果。（arise）
78. 我们要用历史的观点去看待这些事情。 （perspective）
79. 保罗在数学上取得了好成绩。（achieve）
80. 那机会太好了，不能错过。（too. . . to. . . ）
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