Branding
The process by which a company differentiates itself and its products in the market place.
品牌化
公司把自己和它的产品和市场上的其他相区分的过程。
ImageA popular perception usually created through mass media.
形象一般通过大众传媒塑造的公众形象。
LogoAn image or statement which reflects the character of a company or a company product.
标识
反映公司或产品特点的形象或文字。
Brand Identity
The promise of performance, quality, features, or service support made by a company through its advertising.
品牌识别公司通过广告作出的有关质量、性能、特点和售后服务的保证。
Brand ImageHow a consumer perceives a product or company through branding.
品牌形象消费者通过品牌化对产品或公司的印象。
Corporate Identity
Perception consumers have of a company created by its logo, design, and visual image.
企业识别消费者通过公司的标识、设计和视觉形象确立的对公司的印象。
Consumer Perception
Mental image consumers have of a company or product due to the company’s branding and advertising efforts.
消费者认知由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。
Perceived BenefitA benefit a consumer thinks they are getting when buying a product.
认知收益消费者认为购买某产品能带来的收益。
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