Short-Term Planning Planning strategy for the coming twelve month period.
短期规划未来12个月的规划策略。
Long-Term PlanningPlanning strategy for the next three to five years.
长期规划未来3到5年的规划策略。
StrategyAn action plan for achieving goals.
策略
完成目标的行动纲领。
Top-DownDecision making and command organization that originates from the highest rank and is then delegated to those levels below.
自上而下
从公司最高层逐步往下的决策和命令结构。
ProjectionEstimate of future performance using currently-available data.
预测
使用当前数据预测未来趋势。
Implementation
The act of carrying out a strategy by communicating goals through the chain of command.
实施
通过命令链传达目标，实施策略。
Focus Group
A small group selected from a wider population to find out how they feel about a company’s current products and strategy.
焦点组选自较大范围的一个小规模组，确定他们对公司目前产品和策略的看法。
Year-Over-YearMeasure of performance compared to the same period in the previous year (e.g., year over year sales).
年同期比较上一年同期的业绩(如：年同期销售)。
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