ⅴ、BEC2 Time

ⅵ、BEC2 Grades

　　* one overall grade
　　* each skill counts for 25%
　　* candidates also receive profile of performance
　　* Preliminary: two pass grades
　　* Vantage and Advance: three pass grades

ⅶ、Introduction to BP Preparation Resource
　　* vocabulary
　　* textbook

《Pass Cambridge Vantage》

Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以Brand power举例说明：

1．   掌握商务词汇短语

E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand

E.g. brand image/leader/loyalty/name/power/stretching

2．   掌握相关商务知识

E.g. Explain why you brought one of the products.

strong sense of brand loyalty

reasonable price

good after-sales service

reliability of the product

good and consistent quality

user-friendly design

good value for money

in style

3．   掌握相关背景知识

Tesco, J Sainsbury, Asda

《Working in English》
　　* mock exam papers: 9 sets

ⅷ、Register for BV

   www.neea.edu.cn

ⅸ、Business Research

Answering business studies question

　　Example

　　Question: Should firms train their employees?

　　Answer:
　　By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.