Sample Four
Directions:
You are going to read a list of brands and a table about world 8 Brands. Choose the most suitable brand from the list A-G for each numbered description (41-45). There are two extra brands which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points)
[A] McDonald’s
[B] Motorola
[C] CocaCola
[D] Disney
[E] Microsoft
[F] Nokia
[G] Toyota
The Global Brand Scoreboard
Brand2003 brand value ($ billion) Country of ownership Description
41.70.45U.S.New variations such as Vanilla Coke and a lemonflavored diet drink helped the soft drink icon remain bubbly.
42.65.17U.S. The software giant shifted its advertising to build the band, not just sell products, at a time when most rivals were suffering.
IBM51.77U.S.Big Blue gained recognition in new markets, partly thanks to an $800 million marketing campaign pushing e-business on demand.
GE42.34U.S. Getting doubledigit growth is harder, but in tough times, the brand that Edison built held its own.
Intel31.11U.S. With Intel Inside and WiFi out to take over the world, the chipmaker’s Centrino wireless notebook package delivered a powerful punch.
43.29.44FinlandStill the World’s leading mobilephone maker, it faced stiff challenges form fastriser Samsung and a growing crop of operatorbranded phones.
44.28.04U.S. Not the Happiest Place on Earth as its stores were up for sale, ABC overhauled prime time, and travel woes sapped theme parks.
45.24.70U.S.Mixed-up orders and dirty restaurants hurt the band. Now business is recovering somewhat behind a renewed focus on service and salads.
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