国际商务师业务英语辅导:价格拉锯战
来源:优易学  2010-2-18 22:58:17   【优易学:中国教育考试门户网】   资料下载   外贸书店
  Robert回公司呈报了Dan的提案后,老板很满意对方的采购计划,但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看他们的过招经过: 
  R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much. 
  D: Just what are you proposing? 
  R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise--10%. 
  D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas? 
  R: I don't think I can change it right now. Why don't we talk again tomorrow? 
  D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this. 
  NEXT DAY 
  D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else. 
  R: I hope so, Dan. My instructions are to negotiate hard on this deal--but I'm trying very hard to reach some middle ground(互相妥协). 
  D: I understand. We propose a structured deal(阶段式和约). For the first six months, we get a discount of 20%, and the next six months we get 15%. 
  R: Dan, I can't bring those numbers back to my office--they'll turn it down flat(断然拒绝). 
  D: Then you'll have to think of something better, Robert.

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